The paper "Conceptualizing hybrid intelligent service ecosystems" has been published in Vol. 35 of Electronic Markets.

The research integrates concepts from human-AI collaboration and service research to present a framework for hybrid intelligent service ecosystems (HISEs). The paper builds on existing knowledge of service ecosystems by examining how human and artificial entities can be intentionally organized for value co-creation through hybrid intelligent service exchange, thereby influencing the formation and evolution of ecosystems.

The authors argue that value co-creation in HISE is shaped by shared resources and institutional arrangements. This distinguishes HISE from previous service ecosystems, as it is characterized by the emergence of hybrid agency. The paper illustrates the applicability of the framework with five HISE scenarios and presents five theoretical propositions, offering insights into the incorporation of hybrid intelligence into value co-creation processes.

This publication establishes a foundation for future interdisciplinary research on human-AI collaboration across information systems, human-computer interaction, and service research, all of which are unified by service-dominant logic.

The full paper is available open access via: https://link.springer.com/article/10.1007/s12525-025-00798-4

Authors: Christian Bartelheimer, Daniel Heinz, Sarah Hönigsberg, Dominik Siemon, Mahei Li, Timo Strohmann, Jens Poeppelbuss & Christoph Peters.